It became a trusted source of news. In the days before electronic communication, it was perhaps the only source that many people, particularly those in rural areas, could access regularly.
Reader's Digest presented itself as a guardian of American morality and values. Eisenhower as saying, "Our magazines are a leading force for moral and cultural growth in our country and one of the surest guarantees of an informed public. More Videos Candidates talk to Reader's Digest Exactly what the relationship was between Reader's Digest and state foreign policy is unclear, but its role in encouraging American readers to think about and actively engage in world affairs is beyond doubt.
In the February issue, apparently fearing a lack of support for the Vietnam War, Reader's Digest launched a "Fly this Flag Proudly" campaign, inserting flag decals into the 18 million copies of the magazine. A few years earlier, an article on how Brazil resisted a communist takeover was deemed to contain such "vital, useful information for every nation menaced by communist subversion" that readers were encouraged to send it -- and free reprints -- to friends abroad, or to place it into "the hands of concerned people [whom readers] may meet" on vacation.
During detente and the beginnings of the end of the Cold War, articles warned readers not to trust those who suggested that the Soviets could change. The fall of the Berlin Wall heralded a collapse of the Digest's moral certainty about the difference between America and its old enemy. Perhaps the decline of Reader's Digest's fortunes was inevitable with the longer-term social and political influences of 60s counterculture, the failure of general interest magazines, the rise of global media targeted at specific niches and the advent of the internet.
According to Senior Editor Jody L. Rohlena, the marriage between print and digital is paying off: Reader Digest's online feature "Nicest Places in America," now in its fourth year, won a Folio Eddie Award in , recognizing "excellence in uncompromising journalism and gorgeous design across all sectors of the publishing industry," according to Folio's website.
The CEO said their main objective is to put all related content under one roof. Errico says it has been a major cultural transformation for the company, as it would be for any print media company. Re-platforming, restaffing and standardizing advertising opportunities all have fueled revenue growth. He refers to what they are now as "a minimally viable product.
Our next steps are to iterate from here and start to build out new features and functionalities that we know our users want. Kintzer noted that about a third of their online audience are millennials and called it exciting "to be introducing the brands to so many young people who might not pick up a magazine. Skip Navigation. Key Points. In Reader's Digest Association was going through its second bankruptcy in five years and was on life support, having failed to adapt to advances in technology.
A year later Bonnie Kintzer, the fourth CEO in three years, was brought in to lead a bold rebrand of the company and transform the business into a digital-first, multiplatform media company. Its print and digital platforms collectively reach 60 million customers monthly. Reader's Digest was in desperate need of a rebrand — fast. In major changes in the publishing industry led the Reader's Digest management team to sell the property and relocate its headquarters to Manhattan.
It has since been developed into 64 residential apartments. Reader's Digest first cover issue in Feb. Vince Errico, Trusted Media Brands' chief digital officer. We're probably one of the fastest-growing re-start-ups in old-school print media, for sure. As a result, each website is now generating between and pieces a month According to Senior Editor Jody L.
Labor shortages outrank cyber threats as biggest concern for tech companies. Susan Caminiti. VIDEO We pay our writers above market rate because we own it forever. While some new markets work a treat, as with Russia, others have quickly developed into a total failure. Commercial model. The first issue featured a lot of high-end adverts for airlines and products such as fountain pens. At the time, the magazine was printed mostly in black and white with red accents to highlight drop tabs or for headlines.
By , the New Zealand magazine had a full-colour illustration on the cover, and full bleed front and back. That went on for decades and was complemented by colour advertising in the s and eventually full-colour for editorial in the s. There was an agreement that there would be a page section that was immune to advertising. That has been relaxed in the last two years.
Lila Bell Wallace was a patron of the arts and for decades she curated the US back cover with artworks, while encouraging international editions to be patrons of their local arts scenes. When Waterson worked for the Asia editions, she received submissions for the coveted spot from artists in Malaysia, the Philippines and Sri Lanka. But Waterson says the commercially-driven editor-in-chief in the early s decided to stop the programme in order to make space for ad sales.
Editorial and advertising are now on the same wavelength and we have to work as a team to produce commercially viable, yet still creative products. We cover negative and heartbreaking issues, but we do it in a way that can be interesting and hopeful. While other publications might not see the value in a hyper-local story to a European or North American audience, Waterson says an amazing story will be interesting no matter where you live.
New Zealand stories also have a wide appeal to an international audience who want to learn more about travel opportunities in the Southern Hemisphere. There is a rigorous editing process on all syndicated and condensed articles to ensure they work for the New Zealand audience.
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