This website uses cookies. See more in our privacy policy. Ten years later, he produced a new lubricant that would revolutionise transport in the first half of the twentieth century. The new oil was named Castrol. By , the Castrol brand was so well known that C.
Wakefield renamed the company simply as Castrol Ltd. Wakefield researchers found that adding a measure of castor oil, a vegetable oil made from castor beans, did the trick nicely. Having helped pioneer a new kind of motor oil, CC Wakefield pioneered a new method of getting customers to notice the product: sponsorship. The Castrol name appeared on banners and flags at competitive aviation events, auto races and at attempts to break the land speed record. As well as having a heritage of passion and speed, the Castrol brand also stands for innovation and performance:.
Today Castrol is developing and testing new products and business models to adapt to developments in sustainability, mobility and digitisation. Recent developments include:. This rationale is as relevant today as it was then. Since the late 19th century, Castrol has always been at the cutting-edge for engine oil technology and innovation.
Founder Charles Wakefield worked with customers and world-leading pioneers in the motorcar, motorcycle and aviation industries to create ground-breaking products. Site traffic information and cookies We use cookies and equivalent technologies to collect and analyse information on our site's performance and to enable the site to function. Manage cookie preferences Agree. Castrol Celebrating years of looking to the future. Recent developments include: Metalworking fluids which enable industry to use less water Transmission fluids which are being used in the latest electric cars.
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