Who owns asics shoes

These were designed for cushioning and comfort. A derivative of the Corsair called the Cortes was one of sports giant Nike's first products.

The reasonably priced "Bomber" line of soccer shoes capitalized on soccer's popularity in Japan in the early s. Onitsuka began to invest in overseas markets. The company set up a U. Two years later, a West German unit was established in Dusseldorf. Technical innovations continued. Onitsuka developed the first shoe designed for the new all-weather, synthetic surface tracks that were being introduced in the s.

The Tiger Paw DS debuted in Onitsuka was an earlier user of the cushioning material EVA ethylene vinyl acetate , which would become ubiquitous in all manner of sports shoes around the world. Onitsuka was named president of the new company. These were said to be the first in which the outsole was designed to absorb shock. The California, a descendant of the Corsair jogger, came out the same year. Among other features, it had a reflective surface to alert drivers in low visibility.

However, Japan joined the U. In order to mitigate exchange rate fluctuations and import restrictions, the company began licensing production overseas to the United States jogging shoes , followed by Israel training shoes , and Greece and Australia training apparel. The U.

After problems with excessive inventory, the U. The company began a marketing arrangement with Second Sole Co. A joint venture with Cambuci, S.

The outsole of these shoes featured a studded "Cactus Plate" reinforced with "Whisker" crystallized fiber material. The gel allowed for lighter shoes than those cushioned by EVA sponge; it helped make the brand a favorite among competitive runners. It introduced a line of pastel women's sneakers in , and took over distribution for LA Gear sneakers in Japan in By belatedly focusing more attention on marketing and advertising in the hype-driven U.

The company remained committed to raising its international profile. ASICS introduced a line of lightweight, durable shoes exclusively for professional athletes in Marathon Sortie EX featured a proprietary blend of synthetic leather and urethane, allowing for lighter soles.

The company's U. At the same time, it had taken over Japanese distribution of a hip line of American footwear and snowboard gear for Altoona, Pennsylvania-based Airwalk Footwear. The company extended its brand into a series of walking shoes, following the trend of walking as a form of physical fitness. For the best experience on our site, be sure to turn on Javascript in your browser. We use cookies to give you the best online experiences.

By continuing to use our website, you are agreeing to our privacy and cookie policy. Asics Ltd, originally began as the Onitsuka Co and was founded on 1st September by Kihachiro Onitsuka, he began to manufacture basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. The shoe is designed to reduce fatigue during long-distance runs. The upper is made from vinylon, a material that is three times stronger than cotton and prevents sweating in the feet, and the shoe includes a heel sponge.

The shoe features a lightweight rubber sponge sole with dramatically improved flexibility and shock-absorbing properties. The metal eyelets are not placed on the outside but rather hidden to prevent injuries during competitions. The ventilation holes in the toe area are another notable feature. In addition, the rolled design of the sole offers superior traction and slip prevention while also providing durability.

This is the archetype of the modern wrestling shoe. This wrestling shoe will go on to leave its mark around the world as one of the signature ASICS athletic shoes.

It is the first shoe to adopt the synthetic rubber sponge sole material that maintains elasticity while preventing the sole from absorbing water. Compared to the rubber-soled shoes of the day, it is dramatically lighter with enhanced shock absorption.

Designed for sprinting and protection of the muscles used for jumping, this training shoe features high-quality leather over the entire surface, with a sponge material added underneath the tongue to cushion the foot along the upper.